Welcome to the third in a series of practical videos I’m recording to share with you how to build an efficient revenue engine that drives repeatable, predictable and scalable growth.
The concept is to take one important area of your go-to-market approach, and break it down into 5 principles that underpin its success, then break those down even further into short, sharp and achievable best-practices.
This way you can break down big goals into the building blocks that lead to success, and further understand how to manage and impact the inputs and behaviours that move the needle.
Your Demand Gen Engine
In this third video, I’m diving into how you can really improve your demand generation, because if you can’t get that motoring its hard to outpace the growth of your market.
You’ll also have bad fit leads flooding the pipeline and annoying sales, terrible unit economics with sky-high CAC, and an undifferentiated presence in the market.
Get it right, and you can have highly successful, cost-effective, tightly aligned campaigns that drive high converting pipeline, a delighted sales teams and a marketing approach that is not just a revenue driver, but builds your brand equity too.
With that, check out this rapid-fire run through of how to set up your approach to systematically improving your demand generation!