Welcome to the second in a series of practical videos I’m recording to share with you how to build an efficient revenue engine that drives repeatable, predictable and scalable growth.
The concept is to take one important area of your go-to-market approach, and break it down into 5 principles that underpin its success, then break those down even further into short, sharp and achievable best-practices.
This way you can break down big goals into the building blocks that lead to success, and further understand how to manage and impact the inputs and behaviours that move the needle.
Your Sales Win Rates
In this second video, I’m diving into how you can really improve your sales win rates, because if you can’t close deals you’ll never be able to scale efficiently.
You’ll be wasting money on having the marketing and SDR teams building pipeline that goes into a leaky bucket, sales reps motivation will erode (and they’ll leave), and your overall growth efficiency rates will be shot.
It’s true that you can’t win every deal, but there are clear areas of the go-to-market process you can control, and these are the concepts we’ll focus on.
With that, check out this rapid-fire run through of how to set up your approach to systematically improving your win rates!