Innovation v Chaos
Some startups seem capable of outcompeting in their markets by innovating at breakneck speed, always staying ahead of the curve and even charting the path… Read More »Innovation v Chaos
markwalker04
The Team Misalignment Tax
They say there are only two certainties in life: death and taxes. Now, what’s worse than taxes? Stealth taxes! Yet that’s exactly what 99% of… Read More »The Team Misalignment Tax
How to Operationalise Your Personas & Playbooks
In my previous post I talked about the importance of achieving go-to-market team alignment (a $ trillion dollar opportunity!), and the five critical aspects that… Read More »How to Operationalise Your Personas & Playbooks
How to Drive Better Go-to-Market Team Alignment
Watching a well drilled NFL team drive down the field to the end zone, play after play inching closer to a touchdown, is probably one… Read More »How to Drive Better Go-to-Market Team Alignment
How to Optimise your Go-to-Market Machine
“Prevention is better than cure.” It’s a common adage, accepted by many as the best approach to everything from your own healthcare to maintaining… Read More »How to Optimise your Go-to-Market Machine
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