Innovation v Chaos
Some startups seem capable of outcompeting in their markets by innovating at breakneck speed, always staying ahead of the curve and even charting the path for others to follow. As the great Ice Hockey player… Innovation v Chaos
The Team Misalignment Tax
They say there are only two certainties in life: death and taxes. Now, what’s worse than taxes? Stealth taxes! Yet that’s exactly what 99% of startups pay without ever realising it. And what is this… The Team Misalignment Tax
How to Operationalise Your Personas & Playbooks
In my previous post I talked about the importance of achieving go-to-market team alignment (a $ trillion dollar opportunity!), and the five critical aspects that can get you there. One of those five was the… How to Operationalise Your Personas & Playbooks
How to Drive Better Go-to-Market Team Alignment
Watching a well drilled NFL team drive down the field to the end zone, play after play inching closer to a touchdown, is probably one of the best ways to picture the importance of aligned… How to Drive Better Go-to-Market Team Alignment
How to Optimise your Go-to-Market Machine
“Prevention is better than cure.” It’s a common adage, accepted by many as the best approach to everything from your own healthcare to maintaining the smooth running of your car. Can it equally apply… How to Optimise your Go-to-Market Machine
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