A major benefit of the GTM Works platform is that you’ll be razor sharp on which messages will resonate with which target Ideal Customer Profiles and Buyer Personas.
But creating content in a vacuum, and publishing it into the ether is a costly and time-consuming mistake that too many businesses make.
You may be creating quality, on-the-point content, but in an incredibly competitive and saturated market where everyone’s attention is at a premium, you likely won’t find the cut-through that your efforts deserve.
Which is where our Content Authority service can help.
We’ll quickly secure you quotes from authority figures in your target market that can be added to your content for an immediate injection of independent credibility and authority.
Better yet? These authority figures will also help promote your content so that it reaches their network, offering a natural and powerful in-built distribution mechanism to your content marketing efforts!