Whether you’re launching a new startup, a major new product update or entering a new market – gaining direct insights and feedback from your target customers is essential to success.
Using our objective, tried-and-tested approach to understanding your Ideal Customer Profile, we’re able to help you validate your initial hypothesis – or refine it as necessary.
How do we do this? We use a standardised interview framework and customised outreach to speak directly to your target market.
All primary research calls are recorded and shared, along with a final report including critical insights and suggested next steps.
Even better? Everything you learn is captured directly into the GTM Works platform, with updated strategy & playbooks, team certifications created and suggested SMART Goals to work towards.
This seamless blend of strategy and execution, service and software is what makes us genuinely different to alternatives.
And we don’t stop there. As a further bonus, we craft all of the market feedback into a compelling white paper that you can release to the market, supporting your demand generation and thought leadership goals.
Interested in learning more? Just contact us for a free consultation.